PROJECT—01

Matuku adventures

COURSE—
Strategies for Branding
INSTRUCTOR—
John David Scott
TERM—
Fall 2018
OBJECTIVE—To re-brand an existing company and create a brand guidelines book that govern the composition, design, and general look-and-feel of the brand.

DESIGN—The brand has its roots in the outback of New Zealand. The bright color in combination with the dark gray creates a visible and obvious mark that can be seen from far away. Matuku offers outdoor adventures such as skydiving and river rafting.
PROJECT—02

streets team

COURSE—
Visual Systems
INSTRUCTOR—
Tom Sieu
TERM—
Fall 2018
OBJECTIVE—To make a new visual system for a company that needs a stronger recognition by the general public.

DESIGN—The Streets Team is a non-profit organization ending homelessness by restoring the dignity of homeless men and women. This visual system makes them being seen and heard more by the general public. The goal is to enable Streets Team’s work towards a change that results in long-term stability for their clients.
PROJECT—03

FISKUR MARKET

COURSE—
Packaging Design
INSTRUCTOR—
Jacques Rossouw
TERM—
Spring 2017
OBJECTIVE—To design and package a family of food products with a strategic design perspective on brand development.

DESIGN—Fiskur is a fictional Icelandic fish market inspired by Iceland’s arctic surroundings and atmosphere. The colors are taken from the vast range of water tones and cool blue colors from the Blue lagoon, Grensadalur volcano, and the the Black Sands.
PROJECT—04

Déjàbrew

COURSE—
Packaging Design
INSTRUCTOR—
Christine George
TERM—
Fall 2018
OBJECTIVE—Design and package an alcoholic beverage with three different flavors and a carrier box.

DESIGN—Dejabrew is a beer based on the ideas of Déjà Vu which is the French expression for the feeling of vaguely remembering pre- vious experiences. Déjà Vu is inspired by artists work made during the French Revolution.
PROJECT—05

SUBARU

COURSE—
Subaru Sponsored Project
INSTRUCTOR—
Akino Tsuchiya
TERM—
Spring 2019


project website
www.togetherinmotion2030.com
DESCRIPTION—In this corporate sponsored project, we were given a project directly by the sponsor. We produced design proposals based on the sponsor's project brief and we made adjustments based on sponsor feedback.

Emphasis was placed on concept, research, refinement, deliverables, presentation, and meeting project objectives.

PROJECT—06

THINK INSIDE 
THE BOX


BRIEF—
The New York Times
COMPETITION—
The One Show
TERM—
Spring 2019


AWARDS—Silver Pencil Winner

CREATIVE TEAM—
Hanna Goransson, Freija Edlund,
Hedvig Rausing, Amanda Wennberg,
Rasmus Holmqvist
CHALLENGE—The challenge was to tackle the issue of decreasing news literacy. The purpose of the campaign is to change people’s thought process.

THE IDEA—We are re-purposing the iconic New York Times newspaper boxes to challenge their audience to think critically. The new boxes will be placed in major cities across the US, to get people’s attention in their daily life.
PROJECT—07

BEHIND CLOSED EYES

COURSE—
Typography Design
INSTRUCTOR—
Ariel Grey
TERM—
Fall 2018

OBJECTIVE—To design an experimental cookbook of any choice consisting of typography, photography and color.

DESIGN—This is a cookbook for those who want to explore their senses through the pages of a book. The pages are filled with braille, texture, and words to guide people who are curious about dark dining experiences and the feeling of having no vision.
PROJECT—08

5.6.7.8
ANTON CORBIJN


COURSE—
Graphic Design
INSTRUCTOR—
Ravit Bennier
TERM—
Spring 2018

OBJECTIVE—To create a successful and ”out-of-the-box” interactive app for an exhibition
by Anton Corbijn, the Dutch photographer and producer, at the San Francisco Museum of Modern Art.

DESIGN—The exhibition is called “5.6.7.8” and the app boosts user engagement. It transforms the exhi- bition to a higher level of appreciation, and brings people together on a unique platform.
Firstname Lastname
Principal
Button Text
Collaboratively administrate empowered markets via plug-and-play networks. Dynamically procrastinate B2C users after installed base benefits. Dramatically visualize customer directed convergence without revolutionary ROI. Efficiently unleash cross-media information without cross-media value. Quickly maximize timely deliverables for real-time schemas. Dramatically maintain clicks-and-mortar solutions without functional solutions.
Button Text
Collaboratively administrate empowered markets via plug-and-play networks. Dynamically procrastinate B2C users after installed base benefits. Dramatically visualize customer directed convergence without revolutionary ROI. Efficiently unleash cross-media information without cross-media value. Quickly maximize timely deliverables for real-time schemas. Dramatically maintain clicks-and-mortar solutions without functional solutions.
Button Text
Collaboratively administrate empowered markets via plug-and-play networks. Dynamically procrastinate B2C users after installed base benefits. Dramatically visualize customer directed convergence without revolutionary ROI. Efficiently unleash cross-media information without cross-media value. Quickly maximize timely deliverables for real-time schemas. Dramatically maintain clicks-and-mortar solutions without functional solutions.
Another Person
founder
Completely synergize resource taxing relationships via premier niche markets. Professionally cultivate one-to-one customer service with robust ideas. Dynamically innovate resource-leveling customer service for state of the art customer service. Objectively innovate empowered manufactured products whereas parallel platforms. Holisticly predominate extensible testing procedures for reliable supply chains. Dramatically engage top-line web services vis-a-vis cutting-edge deliverables.
Third Person
chief of finance
Proactively envisioned multimedia based expertise and cross-media growth strategies. Seamlessly visualize quality intellectual capital without superior collaboration and idea-sharing. Holistically pontificate installed base portals after maintainable products. Phosfluorescently engage worldwide methodologies with web-enabled technology. Interactively coordinate proactive e-commerce via process-centric "outside the box" thinking. Completely pursue scalable customer service through sustainable.
Fourth Person
special designation
Phosfluorescently engage worldwide methodologies with web-enabled technology. Interactively coordinate proactive e-commerce via process-centric "outside the box" thinking. Completely pursue scalable customer service through sustainable potentialities. Collaboratively administrate turnkey channels whereas virtual e-tailers. Objectively seize scalable metrics whereas proactive e-services. Seamlessly empower fully researched growth strategies and interoperable internal or "organic" sources.
Fifth Person
another designation
Credibly innovate granular internal or "organic" sources whereas high standards in web-readiness. Energistically scale future-proof core competencies vis-a-vis impactful experiences. Dramatically synthesize integrated schemas with optimal networks. Interactively procrastinate high-payoff content without backward-compatible data. Quickly cultivate optimal processes and tactical architectures. Completely iterate covalent strategic theme areas via accurate e-markets.
Last Person
some descriptor
Globally incubate standards compliant channels before scalable benefits. Quickly disseminate superior deliverables whereas web-enabled applications. Quickly drive clicks-and-mortar catalysts for change before vertical architectures. Credibly reintermediate backend ideas for cross-platform models. Continually reintermediate integrated processes through technically sound intellectual capital. Holistically foster superior methodologies without market-driven best practices.